Peak Form Intensive is the fastest, cleanest way through the framework.
But not everyone is ready for an in-person cohort.
Coaching exists for people who want individual guidance while applying the same elimination framework from the book — without joining a group program.
This is for people who already accept elimination — and want help executing it.
This is not a different method.
It’s the same framework, applied one-on-one.
Get Guidance Without the Group
Coaching adds support where most people quit.
You already know what to remove.
Coaching helps you execute when resistance shows up.
Coaching provides:
Accountability during withdrawal phases
Real-time decision support (restaurants, social situations, grocery stores)
Troubleshooting hidden exposures and contamination
Perspective when doubt creeps in
Structure when motivation fades
This is not motivation.
It’s guidance through friction.
What Coaching Adds
What Coaching Removes
Coaching deliberately removes the things that keep people stuck:
❌ Meal plans
❌ Calorie counting
❌ Macro tracking
❌ Portion control
❌ Cheat days
❌ “Moderation” strategies
❌ Supplements as substitutes for food
If you’re looking for rules to follow, this is not that.
If you want to understand the framework well enough to make confident decisions on your own — this is exactly that.
Coaching follows the same sequential elimination framework taught in Gluten, Sugar, Starch: Beyond Paleo, Keto, and Carnivore.
You eliminate one substance at a time, completely, in the correct order.
Each phase includes:
Withdrawal
Stabilization
Clarity
My role is to keep you moving through those phases without testing exceptions or quitting halfway.
How Coaching Works
Coaching vs. Peak Form Intensive
Peak Form Intensive (PFI) is the primary path when available:
In-person
Fixed timeline
Group structure
Lowest cost for the amount of support
Completion becomes normal
Coaching is appropriate if:
You’re not local to the East Valley
You need flexible timing
You prefer private support
You want to move at your own pace
If you are local and ready for structure, PFI is the better choice.
Coaching vs. Peak Form Intensive
Coaching is month-to-month, but elimination is not.
Tier 1 — Weekday Text Support Only
$197 / month
Best for people who:
Don’t want calls
Need quick answers
Want accountability without structure
Includes:
Unlimited weekday text support (Mon–Fri, 8am–6pm MST)
Sequential elimination guidance
Priority responses within 2 hours
Tier 2 — Structured Guidance (Email + Weekly Session)
$447 / month
Best for people who:
Want regular check-ins
Prefer written communication
Need systematic troubleshooting
Includes:
Weekly 45-minute call (video or phone)
Unlimited email support (24-hour response)
Full framework guidance
Tier 3 — Priority Access
$597 / month
Best for people who:
Want maximum support
Need real-time access during hard moments
Don’t want delays when decisions matter
Includes:
Weekly 45-minute call
Unlimited email support (24-hour response)
Unlimited weekday text support (Mon–Fri, 8am–6pm)
Priority responses within 2 hours
One-Time Services (No Ongoing Commitment)
For people who don’t need coaching, just clarity.
Single Strategy Session — $150
45-minute virtual consult to troubleshoot a specific issue.
Dual Store Shopping Tour — $297 (East Valley only)
One hour of real-world label reading and decision-making in:
A big-box store
A health-food store
One tour. Lifetime clarity.
Optional Add-Ons (When Needed)
Support can be expanded — not changed.
Saturday text support (8am–4pm)
Additional weekly session
PFI personal text support (for cohort participants)
These exist to remove friction — not to upsell complexity.
Local, In-Person Training Options (East Valley Only)
These options are for local clients who want hands-on gym training in addition to — or after — learning the elimination framework.
They are not a starting point and are not required to get results from Peak Form Intensive.
The Gym Rat Package
$1,250 / month
Gilbert / Queen Creek area
This is the most hands-on option I offer.
It’s for people who want to combine complete elimination with serious strength training, so fat loss and muscle gain happen at the same time.
What’s included:
Three 45-minute in-person training sessions per week (12 sessions per month)
Complete EMDFH nutrition guidance
Unlimited weekday text support (Mon–Fri, 8am–6pm MST)
Email support (24-hour response)
Saturday support included (8am–4pm MST)
Priority responses when issues come up
Progress tracking (strength, measurements, body composition)
This is not a beginner option.
Most people arrive here after completing Peak Form Intensive.
Gym Rat Lite
$897 / month
Gilbert / Queen Creek area
This option is training-focused, not transformation-focused.
It’s for local clients who:
are already comfortable with EMDFH
have completed Peak Form Intensive
or are following the book independently
What’s included:
Three 45-minute in-person training sessions per week (12 sessions per month)
Form checks and technique coaching
Monthly progress check-ins
What’s not included:
No nutrition coaching
No text support
No calls or elimination guidance
If you want full elimination support, the Gym Rat Package is the correct option.
Not sure where to start?
For most people, Peak Form Intensive is the correct first step.
Private coaching and Gym Rat options exist for those who want additional support later, not as an entry point.
Important Reality Check
Coaching is not a guarantee of outcomes.
Results vary.
Timelines vary.
Bodies respond differently.
What coaching guarantees is:
Correct structure
Correct sequence
Support through execution
Nothing more. Nothing less.
Next Step
If you’re ready to stop experimenting and start resolving, begin here.
Apply below.
No sales pitch. No pressure.
If coaching isn’t the right fit, I’ll tell you.