Get the Map from Someone Who's Already Made the Journey
Reading the book gives you the framework. Working with me gives you accountability, support, and guidance through every challenge along the way.
Because Knowing What to Do Isn't the Same as Actually Doing It
You can have the perfect plan and still struggle with:
The withdrawal in weeks 1-3 of each elimination
Social situations that test your commitment
Family members who don't understand
Cravings that hit hard at 9pm
Doubt when results seem slow
Questions about whether you're doing it right
That's where I come in.
You're not getting theory from someone who's never done it. You're getting guidance from someone who:
Spent over a decade experimenting with every approach
Knows exactly what works and what doesn't
Experienced the same struggles you're facing
Lives this approach every single day at age 58
Can help you avoid the mistakes I made
Important: My personal results don't guarantee yours. Individual outcomes vary based on many factors.
Your Coaching Experience
Weekly 45-Minute Sessions
Choose how we meet based on what works for you:
Virtual: Zoom or phone call from anywhere
Strategy Call: Meal planning, troubleshooting, progress check-ins
Grocery Store Tour: Walk the store together, learn what to buy (local Phoenix clients only)
Gym Session: Custom workout guidance while you train (local Phoenix clients only)
You choose what you need most each week. Total flexibility.
Unlimited Email/Text Support
Monday-Friday during business hours, I'm available for:
Quick questions about food choices
Troubleshooting challenges
Accountability check-ins
Support when cravings hit
Guidance through social situations
You're not alone in this. I've got your back throughout the week, not just during our sessions.
Custom Guidance Based on You
Navigate your specific challenges (travel, family, social situations)
Understand what your body is telling you
Work through plateaus when they happen
Build sustainable habits that last
Optional: Fitness Programming
Since I maintain under 10% body fat and continue building muscle at 58, I can also create:
Custom workout programs
Exercise guidance during gym sessions (local clients)
Strategies for building lean muscle
Fitness that complements your nutrition approach
No Meal Plans. No Calorie Counting. Just Principles.
I don't believe in:
Giving you meal plans to follow blindly
Calorie counting or macro tracking
Restrictive portion control
"Cheat days" or moderation strategies
Supplements to replace real food
Promising specific results
What you get instead:
The complete framework applied to YOUR life
Understanding of WHY, not just WHAT to do
Tools to make your own decisions
Support through the hardest parts
Someone who's living proof this approach works
My job isn't to give you a fish—it's to teach you to fish.
You'll learn the principles. You'll understand the framework. You'll become your own expert on your body's responses.
And I'll be there with accountability, support, and guidance every step of the way.
Choose Your Level of Support
Elite Tier - $797/month
May be right for: Those who want maximum access and support
What's Included:
Two 45-minute sessions per week (double the coaching time)
Unlimited email support AND text support with priority response (within 2 hours during business hours)
Custom guidance + personalized workout programming included
Bi-weekly body composition reviews (measurements, photos, progress tracking)
First access to new resources and materials
VIP scheduling priority
Transform Tier - $497/month ⭐ Most Popular
May be right for: People ready for complete transformation with full support
What's Included:
One 45-minute session per week (virtual, phone, grocery tour, OR gym session)
Unlimited email support AND text support during business hours (Mon-Fri, 9am-5pm)
Custom guidance based on the framework
Monthly progress tracking and adjustments
Priority scheduling
Foundation Tier - $297/month
May be right for: Self-motivated individuals who want guidance and accountability
What's Included:
One 45-minute session per week (virtual or local)
Email support - same business day response
Access to resources and guidance
Monthly progress reviews
Premium Add-Ons
Want even more support? Add these to any tier:
Weekend Text Support - +$100/month
Text access Saturday & Sunday (10am-4pm)
Get support when you need it most (social events, family meals, weekend challenges)
Available with any coaching tier
Additional Weekly Session - +$150/month
Add a second 45-minute session per week
Double the coaching time and accountability
Virtual or in-person (local clients)
Openings occur every month. I limit my client roster so I can give you the support you really need. Join the waiting list and I'll contact you when I have availability.
The Gym Rat Package - $997/month
(Local Phoenix Metro clients only)
Why This Package Gets the Best Results
When I combined complete elimination with serious strength training, something remarkable happened: I was losing fat rapidly while building muscle underneath.
When the fat finally came off, the reveal was dramatic. A cut, defined midsection that had been building the entire time, hidden under the protective fat my body was releasing.
Most people just focus on losing weight. This package builds your best body while you're eliminating the harmful foods—so when the transformation happens, you don't just look smaller. You look strong.
What's Included:
Three in-person gym sessions per week at your gym
Unlimited email support AND text support with priority response (within 2 hours during business hours)
Text access Saturday & Sunday (10am-4pm)
Custom workout programming updated monthly
Complete EMDFH nutrition guidance
Progress tracking (measurements, strength gains, body composition)
Form checks and technique coaching
This is the complete package: break food addiction AND build a lean, muscular body at the same time.
Openings occur every month. I limit my client roster so I can give you the support you really need. Join the waiting list and I'll contact you when I have availability.
Not Ready for Monthly Coaching?
Sometimes you need something different.
Standalone services:
Single Strategy Session - $150
45-minute virtual or phone consultation
Troubleshoot specific challenges
Get clarity on next steps
No ongoing commitment
Grocery Store Tour - $175 (Local Phoenix clients only)
Walk through your local store together
Learn exactly what to buy and avoid
Read labels like a pro
One-time educational experience
Custom Meal Guidance - $250
Personalized guidance based on the framework
One week of detailed support
One follow-up email for questions
Custom Workout Program - $300
4-week personalized training program
Based on your goals, experience, and available equipment
Video demonstrations for each exercise
One revision included
Openings occur every month. I limit my client roster so I can give you the support you really need. Join the waiting list and I'll contact you when I have availability.
The Honest Reality
Month 1: You're breaking your first addiction. It's hard. I'll guide you through the withdrawal, answer your questions, and keep you accountable when it gets tough.
Month 2-3: Adding more eliminations. The pattern becomes familiar. You're getting stronger. The support keeps you from giving up when doubt creeps in.
Beyond: The framework becomes natural. You're not fighting food anymore. Coaching shifts from "getting through it" to "optimizing your results."
Critical understanding:
Individual results vary greatly
Your timeline depends on many factors
Some people see dramatic results, others more modest improvements
There are no guarantees—only the opportunity to give your body optimal conditions
What worked dramatically for me may work differently for you
Is Coaching Right for You?
This may be helpful if you:
Have tried multiple approaches without lasting success
Struggle with food cravings and want support
Value having accountability and guidance
Are ready to commit to significant changes
Want to understand principles, not just follow rules
Can invest in your health journey
This may not be right if you:
Want guaranteed specific results
Aren't willing to completely eliminate certain foods
Expect transformation without consistent effort
Just want to be told what to eat without understanding why
Aren't ready for a fundamental shift in your relationship with food
I work with people who are serious about giving this approach a genuine try. I can't promise specific outcomes, but I can guide you through the same principles that transformed my health.
Serving Clients Everywhere
Local Clients (Phoenix, Arizona area):
In-person sessions available
Grocery store tours
Gym training sessions
Face-to-face accountability
Virtual Clients (Anywhere):
Zoom or phone sessions
Same quality guidance remotely
Unlimited email/text support
All coaching tiers available
Location is no barrier
The principles work the same whether we meet in person or virtually. Choose what fits your lifestyle.
What You're Actually Paying For
Monthly coaching investment: $297-997
You're not paying for meal plans or magic solutions.
You're investing in:
Access to someone who's walked this path for over a decade
Accountability through the hardest parts
Support when doubt and cravings hit
Knowledge and principles you can apply for life
Guidance in giving your body optimal conditions for health
What I can offer:
The complete framework that worked for me
Support and accountability through implementation
Troubleshooting based on my experience
Education about why these principles matter
What I cannot promise:
Specific weight loss amounts or timelines
Reversal of any particular health conditions
That you'll experience the same results I did
Quick or easy transformation
That this approach will work the same for everyone
My job is to teach you the principles, support your consistency, and help you discover how your body responds.
Join the Waiting List
I'm currently accepting a limited number of coaching clients.
When you join the waiting list, I'll reach out when space becomes available. This ensures I can give every client the attention and support they deserve.
What happens next:
Submit your information below
I'll review your situation
When I have availability, I'll reach out for an initial conversation
We'll determine if coaching is the right fit for both of us
If yes, we'll get you started
Important considerations before joining:
This requires complete elimination of certain foods—no exceptions
Results vary greatly between individuals
This is a long-term commitment, not a quick fix
You should consult your healthcare provider before beginning
My personal results don't guarantee your results
Openings occur every month. I limit my client roster so I can give you the support you really need. Join the waiting list and I'll contact you when I have availability.
I work with a limited number of clients at a time so I can give each person the attention they deserve. I open new spots regularly—usually every few weeks.
Join the waiting list and I'll reach out when the next opening comes up. Most people hear from me within a month.
Here's how it works:
Fill out the quick form below
I review your goals and situation
When a spot opens, I'll reach out to see if we're a good fit
If coaching makes sense for both of us, we get started
No sales pitch. No hard sell. Just a conversation about whether I can help.